Our History
Building businesses and creating long-term value since 2011.
Founded as the investment vehicle of the Zelnick family, Sora Capital has pursued a consistent philosophy of disciplined investing, patient ownership and long-term value creation.
Our history reflects a commitment to acquiring, developing and supporting businesses and assets with enduring potential.
Milestones
-
2011
Sora Capital Founded
Sora Capital is established as the investment firm of the Zelnick family, focused on disciplined investing and long-term value creation.
-
2012
Acquisition of RS Water Holdings
Sora acquires the Culligan water treatment operations in Dallas and Houston, establishing a foundation for long-term investment in the Texas water treatment industry.
-
2017
Expansion into Brazosport
RS Water expands through the acquisition of the Culligan dealership in Clute, serving the Brazosport market.
-
2018
Expansion into Weatherford
RS Water launches Culligan operations in Weatherford, extending its presence west of the Dallas–Fort Worth metroplex.
-
2024
Expansion into Denison
RS Water assumes responsibility for the Denison Culligan territory, further expanding its operations across North Texas and southern Oklahoma.
-
2026
Commercial Real Estate Investment
Through SZ Property Holdings, Sora acquires a 48,107-square-foot industrial property in Tomball, Texas.
-
2026
Establishment of Silver Leaf Agency
Sora expands its investment activities into digital marketing through Silver Leaf Agency, adding a complementary business services platform.
A Consistent Investment Philosophy
While our investments have evolved over time, our philosophy remains unchanged. We seek opportunities where patient capital, sound judgment and active ownership can contribute to the long-term success of the businesses and assets in which we invest.
We remain committed to building on that foundation through selective acquisitions, thoughtful management and enduring business relationships.